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What’s the Best Email Automation Provider?

You may be contemplating which email automation service is best for you. We’ll go over HubSpot CRM, Freshworks CRM and Omnisend. In addition to the top choices they also offer SMS marketing, Facebook-specific audience uploads, as well as site messages. Let’s dive in! What is the best email automation tool? You may have to test several options to find the one that suits your needs.

Sendinblue
If you are searching for an email automation service that comes with a robust feature set and a low cost, Sendinblue is an excellent option. The platform for marketing via email has an array of features, including a transactional email tool that allows you to send emails relating to purchase of products or account sign ups. It also offers analytics and reporting tools to allow you to analyze campaign data. You can check the open rates for emails as well as click through rates and other metrics for each campaign, and then see which ones are performing well.

Sendinblue uses dedicated SMTP servers that permit you to manage transactional as well as marketing emails. ActiveCampaign doesn’t offer this feature, which means you’ll have to use a different email service to send transactions. Sendinblue offers live chat, SMS and Facebook ads and tracking of contacts. The platform also allows users to test different variants of an email prior to sending it to a brand new contact.

HubSpot
ActiveCampaign is an email marketing platform. As compared to HubSpot, ActiveCampaign is simpler to use, is easier to customize, and has a better email builder. ActiveCampaign also has CRM capabilities, however it is only available as a paid-for feature with specific plans. These tools include workflows, list segmentation, and event tracking. ActiveCampaign also offers LiveChat which allows customers to sign up to your mailing list.

Like ActiveCampaign, HubSpot allows you to add contacts as well as companies to your account. You can track your work with specific companies by adding contacts to HubSpot. HubSpot will pull all the relevant information automatically making it perfect for large-scale companies. ActiveCampaign has the same deal structure as HubSpot. You can add companies or contacts to various stages of the sales pipeline. ActiveCampaign utilizes a similar method to determine the probability of winning and creates emails based upon this probability.

Freshworks CRM
Active campaign tracking allows you to keep track of all your campaigns, and Freshworks CRM provides this in one package. It includes marketing automation for email as well as tools to convert subscribers into paying customers. Freshworks also includes a ticket system that helps you solve customer issues quickly. Freshworks CRM pricing is easy. There are three plans that start at $29 per month and allowing up to 1000 contacts.

For a low cost, you can sign up for Freshworks CRM Marketing Cloud, formerly called Freshmarketer. This marketing automation platform is priced at just $19 per month and offers excellent customer service. Freshworks also offers a free plan, however it severely limits essential features. After one month, you can upgrade to gain access to the full suite marketing tools. Freshworks CRM offers an easy-to use drag-and-drop editor for email and a basic email builder.

Omnisend
There are numerous advantages of using the Omnisend email automation program for your business. It offers a wide range of signup forms, from non-intrusive Signup boxes to welcome popups and exit intent Popups. Alongside offering many signup forms, Omnisend also offers an interactive Wheel of Fortune. Users will also be able to modify their forms and landing pages. Omnisend’s ability to synchronize audiences and the ability to customize omnichannel messages make it an excellent option for any business size.

Both systems have strengths, but they’re very similar in terms functionality as well as cost. ActiveCampaign can handle 75.8% of typical requirements and Omnisend is able to support all but the most complicated requirements. Both platforms come with a free trial that is available. While Omnisend offers the best interface, ActiveCampaign also supports more email marketing platforms. It’s difficult to decide between the two options.

Wix ShoutOut
Wix ShoutOut’s automation service for email includes a mobile-optimized email editor and builder that can help digital marketers create beautiful emails. The platform is equipped with robust mailing list management that lets marketers separate leads and then automatically send new subscribers to the appropriate addresses. This service for automation of emails is free for new users. Users can also opt-out of Wix emails at anytime. With Wix digital marketers can create stunning email messages without technical knowledge.

Wix ShoutOut is an email marketing platform built on the website builder. The templates for email are customizable and mobile-friendly. Wix ShoutOut offers 16 email templates, and the platform is free for personal use. Plans that are paid for start at $30 per month. These plans are excellent options for small-sized companies since Wix email templates can be adapted to different screen sizes. Wix ShoutOut is also a popular website builder, which allows you to create your email templates and share them with other users.